Svima koji se ozbiljno bave internetom preporucujem da procitaju i naravno razumeju ovaj clanak i to najvise "izmedju redova"
Veliki MS,GOOGLE i YAHOO ubeljivo vode na listi najbolje placenih oglasivaca.
Sve vise kompanija na zapadu okrece se Internet oglasavanju.
Ucite malo ljudi kako da pravite reklamni prostor na www. a ne da radite vecito za drugoga.
Imacete i zasto kada pocnu da se javljaju oglasivaci.
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"Online advertising continues to win over clients abandoning television, newspapers and other traditional media. Forrester Research projects the online advertising to grow to $26 billion in 2009 from $15 billion now.
At the core of Microsoft's software services vision is Windows Live, an advertising funded one-stop shop for Microsoft's web services from e-mail to instant messaging to blogs.
In order to support such a platform, Microsoft is expected to spend heavily for computer servers and data storage. Local media reported earlier this week that Microsoft bought a 75 acre property in central Washington state to build a "server farm" that will hold thousands of data-serving computers.
Merrill Lynch expects Microsoft online unit MSN to get a significant share of an estimated $2.4 billion in additional spending by the company. MSN expenses would increase by $891 million in the upcoming fiscal year, compared with $1.1 billion for Google and $708 million for Yahoo.
Google and Yahoo have become household names, but Microsoft is still larger by far, from a financial perspective.
Before the stock fall on Friday Microsoft had a market capitalization of $282 billion and revenue in its latest full fiscal year of $40 billion, while Google had a market cap of $125 billion and revenue of $6.1 billion. Yahoo had a market cap of $47 billion and revenue of $5.3 billion.
Merrill analyst Justin Post also said the innovation from Google, Yahoo and Microsoft would also expand the Web advertising market, which is still relatively young."
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Izvor
http://ca.news.yahoo.com/s/010...-behind-web-strategy-talk.html